Client: Ministry of Finance of the Republic of Lithuania
Type of work: Campaign
For the Euro adoption campaign in Lithuania, the challenge was to dispel the myth that the Euro is something handed down to the masses by the Big Brother of the government. To express how the adoption of the new currency is an achievement of the entire Lithuanian community, we used the imagery of hands. Hands that build. Hands that create. Hands that grow. Euro. The future is in our hands.