NORFA Vikings.

Client: NORFA Supermarket

Type of work: TV

To boost their sales, NORFA decided to launch a large promo campaign with several dozen VW Golfs and over a million Litas in cash giveaways. The promo prize fund was so huge that it seemed appropriate to compare it to lottery prize wins. And that’s why a couple of Viking characters, representing a popular local lottery, were shown shopping at NORFA.